Oct 31, 2016 Google AdSense pays out approximately $50 for 20,000 unique visitors, and a blogger can expect to make approximately $100 per month off this volume of. What does 'unique visitor' mean in the context of Google Analytics on Android? Ask Question. My account is reporting almost 30 unique visitors over the past month or so that I've been in development. Similar to the way the website tracking code does. Each unique identifier is also counted in Google Analytics as a unique user.
It has been an ongoing debate on what the difference is between Unique Visitors, New Visits and Absolute Unique Visitors in Google Analytics (GA). The most confusing metric used by GA was Absolute Unique Visitors, I said ‘was’ because Google, in response to users enquirers, has finally launched a new version of Analytics, where Absolute Unique Visitors has been replaced by Unique Visitors.
TheTrafficEstimatorServiceof the AdWords API retrieves traffic estimates for proposed or existingcampaigns, ad groups, and keywords, including estimated stats like:
- Average CPC
- Average Position
- Click Through Rate
- Clicks Per Day
- Impressions Per Day
- Total Cost
You can simulate proposed campaignsand ad groupsby using different campaign criteria, network settings, daily budgets, andmax CPCs.
You can also retrieve traffic estimates for an existing campaign or ad group byproviding the corresponding
campaignId
and adGroupId
.Use case
When creating a new campaign and ad group, or when modifying existing campaigns,you can use the TrafficEstimatorService to estimate future traffic and helpyou decide whether your proposed keywords (and settings) are optimal.For example, if the chosen keywords result in a lower CTR, you may want toreconsider using the keyword.
You can also use the TrafficEstimatorService to obtain information similar tothe Plan your budget and get forecasts feature ofthe Google Ads Keyword Planner.
Additionally, you can use theTargetingIdeaService to getadditional keyword ideas for an ad group. Before implementing the new keywordideas, use the TrafficEstimatorService to get an estimate on how these newkeywords will perform. Check outGenerating Targeting Ideasfor additional information.
Getting traffic estimates
The primary input to the TrafficEstimatorService is the
TrafficEstimatorSelector
.To retrieve traffic estimates, you must either specify existing campaignsand ad groups, or configure proposed campaigns and ad groups by setting the
CampaignEstimateRequest
andAdGroupEstimateRequest
.Within
AdGroupEstimateRequest
, you must also specify aKeywordEstimateRequest
for the keywords you want traffic estimates for.The following sections step through an example of getting traffic estimates from theTrafficEstimatorService.
Prepare the request
You'll need to build the
TrafficEstimatorSelector
from the bottom up. Tocreate a full request, you should build the request in the following order:KeywordEstimateRequest
AdGroupEstimateRequest
CampaignEstimateRequest
First, you need to build the
KeywordEstimateRequest
. It's common to retrieveestimates for multiple keywords: Each keyword should have a correspondingKeywordEstimateRequest
.The list of keywords you send to TrafficEstimatorService can contain what youalready have in your keyword taxonomy, or it can contain new keywords youretrieve from theTargetingIdeaService.
Next, build the
AdGroupEstimateRequest
. Like the keywords list, you canestimate on multiple ad groups. This example estimates only for a single adgroup:Java
C#
Python
PHP
Perl
Ruby
Next, build the
Warning: Not all campaign criteria are supported with theTrafficEstimatorService. Refer to the referencedocumentationfor supported criteria.CampaignEstimateRequest
To get more accurate results, youshould also set additional campaign criteria when building theCampaignEstimateRequest
, such as location and language. You can also specifyexisting campaign IDs and ad group IDs in the CampaignEstimateRequest
and AdGroupEstimateRequest
, which allows the service to load historicaldata.Finally, configure the
TrafficEstimatorSelector
. You can then send it throughthe get()
operation to retrieve the traffic estimates encapsulated in theTrafficEstimatorResult
object. You can request a list of campaign-level estimates segmented by platformusing theplatformEstimateRequested
property.Java
C#
Python
PHP
Perl
Ruby
Process the response
Each
CampaignEstimateRequest
object in the selector generates acorrespondingCampaignEstimate
object in the TrafficEstimatorResult
. Similarly, eachAdGroupEstimateRequest
object will have a correspondingAdGroupEstimate
object in the result. If you requested campaign-level estimates segmented by platform,they'll be available through theplatformEstimates
property of the CampaignEstimate
object.The most important and interesting result object is the corresponding
KeywordEstimate
object within the AdGroupEstimate
. It contains the lower bound(min
)and upper bound(max
)of the traffic estimation(StatsEstimate
)for each keyword.Bear in mind that the returned values are estimates, andare not a guarantee that actual performance will be within these bounds.
Note: When usingtest accounts,the TrafficEstimatorService returns dummy data.![Visitors Visitors](/uploads/1/2/5/8/125872425/284206725.jpeg)
Calculating estimated total conversion value
The API doesn't directly provide an estimated total conversion value like the Keyword Planner, but you can calculate one from the stats provided:
Mapping to the Keyword Planner
You can use the TrafficEstimatorService like you useEnter or upload a list of keywords to get forecasts in the Google Ads KeywordPlanner.
To use the TrafficEstimatorService for this, you need to specify either apre-existing campaign, or create a mock campaign, complete with ad groups andkeywords:
Keyword Planner | AdWords API |
---|---|
Enter Keywords | KeywordEstimateRequest |
Targeting - Location | Use the Location criterion in CampaignEstimateRequest.criteria |
Targeting - Language | Use the Language criterion in CampaignEstimateRequest.criteria |
Targeting - Network | CampaignEstimateRequest.networkSetting |
Date Range | Not Supported |
In the Keyword Planner, you can specify a daily budget and a bid amount.In the AdWords API, a
dailyBudget
is part of theCampaignEstimateRequest
,and the bid amount, called maxCpc
, can be set either in theAdGroupEstimateRequest
or theKeywordEstimateRequest
.These must be specified at request time; so even though they're on theResults screen of the Keyword Planner, they must beincluded as part of the request when using the API.Complete code examples
Each client library contains a complete code example in its Optimizationfolder: